AOR
P.E.A. Promotional Video
Issues with contracted marketing services led to a gap in marketing support and materials to support the P.E.A. product launch at an upcoming trade show.
With less than four days from contact to delivery of finished materials, I was able to plan, source, design, build, and deliver several items of print materials and a promotional video to be used as part of the trade show display.
Testimonial
“At the eleventh hour, I reached out to Will in desperation for a two-minute promotional video to support my application for an industry-specific product launch competition with the Canadian Health Food Association. I wasn’t entirely unorganized, I had originally put in this request to our graphics team but upon delivery of their first draft it was such a conceptual miss and I was running out of time, I knew if I went to Will he would not only “save me”, but deliver a conceptual triumph. My brief to Will was probably all of 30 words, I was clear with my requirements and left the rest up to him, he had the first draft in my hands within 24 hours, and we made a few tweaks and approved the final concept within 48 hours. The video that Will created for me was successful in securing me among the eight finalists who received two minutes to pitch our new product innovation to CHFA’s lineup of judges at the CHFA NOW Launch Pad. Will needs very little direction and is the type of person who will always come through for you.”
— Randall Heilik [ Marketing Director]